--- title: Recursos de Balanced Scorecard description: Obtenga más información sobre la estrategia de negocios con nuestros artículos sobre Balanced Scorecard, ejemplos de mapas estratégicos y publicaciones. --- {% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */ {% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */ {% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */ {% set pageCenter = "1100px" %} /* This sets the width of the website */ {% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */ {% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */ {% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */ ### After you have updated your stylesheet, make sure you turn this module off [![EMS logo for social share](https://www.esmgrp.com/hs-fs/hubfs/2021%20Website%20Refresh/logos%20-%20company%20and%20products/EMS%20logo%20for%20social%20share.png?width=206&height=120&name=EMS%20logo%20for%20social%20share.png "EMS logo for social share")](https://www.esmgrp.com?hsLang=es-es) # Recursos de Balanced Scorecard ## ¿Qué es un Balanced Scorecard? En el máximo nivel conceptual, Balanced Scorecard es un marco que ayuda a las organizaciones a convertir la estrategia en objetivos operativos que promueven el comportamiento y el desempeño. [![Learn More](https://no-cache.hubspot.com/cta/default/2256723/c408d096-a084-4c0c-8206-0264e91f8e20.png)](http://cta-redirect.hubspot.com/cta/redirect/2256723/c408d096-a084-4c0c-8206-0264e91f8e20) [![Balanced-Scorecard-Perspectives-min.jpg](https://www.esmgrp.com/hs-fs/hubfs/BSC_and_Blog_Process_Images/Balanced-Scorecard-Perspectives-min.jpg?width=536&name=Balanced-Scorecard-Perspectives-min.jpg "Balanced-Scorecard-Perspectives-min.jpg")](https://www.esmgrp.com/resources/what-is-a-balanced-scorecard?hsLang=es-es) ![Strategy Map and Pyramid.png](https://www.esmgrp.com/hs-fs/hubfs/BSC_and_Blog_Process_Images/Strategy%20Map%20and%20Pyramid.png?width=848&name=Strategy%20Map%20and%20Pyramid.png "Strategy Map and Pyramid.png") ## ¿Qué es un mapa estratégico? Un mapa estratégico convierte la visión organizacional en objetivos concretos y viables. El mapa estratégico actúa como la "página de portada" para sus reuniones de estrategia, mientras proporciona una dirección amplia que se puede comunicar fácilmente como un documento de una página. [![Learn More](https://no-cache.hubspot.com/cta/default/2256723/a198de62-a6fc-463d-a84a-77e5fa63073b.png)](https://cta-redirect.hubspot.com/cta/redirect/2256723/a198de62-a6fc-463d-a84a-77e5fa63073b) ## Últimas novedades del blog #### Escriba una descripción breve de lo que los clientes encontrarán en su blog. Asegúrese de publicar regularmente para lograr las mejores tasas de conversión posibles. ### Haga que todos estén de acuerdo al leer nuestra guía para Balanced Scorecard personales. 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