Adopting the BSC with ESM at Wells Fargo
Wells Fargo Online Financial Services (OFS) decided to utilize the Balanced Scorecard (BSC) methodology to manage their strategy.
The BSC framework enabled them to successfully enter online banking, creating a new market to become the pioneers of electronic banking, while sustaining their overall industry leadership.ESM helped Wells Fargo by:
- Aiding them in adopting the Balanced Scorecard methodology into their organization.
- Using the BSC with ESM’s help, OFS translated their ideas into strategy by visualizing their goals.
- Creating clear strategic accountability.
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