Today's strategy map example highlights how a community banking group derives success from the causal relationship among the perspectives of their strategic business plan.
According to Doctors Kaplan and Norton, a strategy map illustrates "the process of value creation through a series of cause and effect linkages among objectives in the four Balanced Scorecard perspectives." It is the roadmap to achieving an organization's strategic vision.
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This organization has developed strategic themes that focus on developing a work environment that fosters relationship building to meet (and anticipate) customer needs.
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