Today's strategy map example highlights how a community banking group derives success from the causal relationship among the perspectives of their strategic business plan.
According to Doctors Kaplan and Norton, a strategy map illustrates "the process of value creation through a series of cause and effect linkages among objectives in the four Balanced Scorecard perspectives." It is the roadmap to achieving an organization's strategic vision.
This organization has developed strategic themes that focus on developing a work environment that fosters relationship building to meet (and anticipate) customer needs.
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