{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '10px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Horizontal Nav Bar

Advertising Strategy Map Example

by Rachel Acquaviva on June 23, 2017

A vision statement is a powerful tool for communicating an organization's strategic direction. It broadcasts to employees and constituents alike how the organization aspires to be perceived by the world.  

Positioning the vision statement on the strategy map is a clever approach to reminding employees where the organization is headed and motivating them to support getting there. Observe how one advertising agency leveraged their vision statement in their strategy map design.  

 What is a Strategy Map? Click here to learn more! 

advertising strategy map example

 

Try mapping your business strategy now with ESM strategy map software.

Save time with ESM's strategy map template pack in PowerPoint

 

Topics: Strategy Maps strategy map

Subscribe To Our Blog