Visualize how one communications company maximizes cash flow by employing a strategy centered around revenue growth and productivity.
Notice how the causal relationships on the strategy map are reflected through strategic themes. The left side of the strategy map illustrates the revenue growth objectives, further categorized by expanding sales efforts and creating a customer focused management process. The right side of the strategy map illustrates productivity objectives, categorized by decreasing costs and demonstrating environmental leadership. How does your organization categorize objectives? Do they highlight cause and effect linkages?
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