--- title: Media Strategy Map Example description: Check out this media strategy map example and download strategy map templates. image: https://www.esmgrp.com/hubfs/Stock_Photos/Webp.net-resizeimage.jpg --- {% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */ {% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */ {% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */ {% set pageCenter = "1600px" %} /* This sets the width of the website */ {% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */ {% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */ {% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set buttonRadius = '10px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */ ### After you have updated your stylesheet, make sure you turn this module off [![EMS logo for social share](https://www.esmgrp.com/hs-fs/hubfs/2021%20Website%20Refresh/logos%20-%20company%20and%20products/EMS%20logo%20for%20social%20share.png?width=206&height=120&name=EMS%20logo%20for%20social%20share.png "EMS logo for social share")](https://www.esmgrp.com) # Media Strategy Map Example by ![](https://www.esmgrp.com/hubfs/rachelheadshot.png) **[Rachel Acquaviva](https://www.esmgrp.com/blog/author/rachel-acquaviva)** on June 15, 2017 [**](https://www.linkedin.com/in/rachel-acquaviva/) According to Doctors Kaplan and Norton,** **a** strategy map** illustrates "the process of value creation through a series of cause and effect linkages among objectives in the four Balanced Scorecard perspectives." It is the roadmap to achieving an organization's strategic vision.  In this series, each blog will present an industry specific strategy map and we will highlight how the map uniquely communicates organizational strategy to drive strategic success.  [What is a Strategy Map? Click Here to Learn More! ](https://www.esmgrp.com/resources/what-is-a-strategy-map) This strategy map example demonstrates how one media organization leverages community partnerships and involvement to create a tailored customer experience. Objective alignment begins in the Learning & Growth perspective and is carried through the Internal and Customer perspectives to drive Financial outcomes.  *![media agency strategy map example](https://www.esmgrp.com/hs-fs/hubfs/mediastratmap.png?width=700&name=mediastratmap.png "media agency strategy map example")*   Try mapping your business strategy with ESM [strategy map software](https://www.esmgrp.com/solutions/business-strategy-software). > [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2256723/0d978ac0-2264-415f-8cd9-f100ca17b793.png)](https://cta-redirect.hubspot.com/cta/redirect/2256723/0d978ac0-2264-415f-8cd9-f100ca17b793)   Topics: [Strategy Maps](https://www.esmgrp.com/blog/topic/strategy-maps) [strategy map](https://www.esmgrp.com/blog/topic/strategy-map) ### Subscribe To Our Blog ### About ESM Software ESM Software helps teams execute and design their strategic plans with Balanced Scorecard software and coaching. ### Partnerships [Become a partner ](https://www.esmgrp.com/partners)[Our Partners](https://www.esmgrp.com/partners/listing)   ### Recent Posts ### [Contact](https://info.esmgrp.com/esm-business-strategy-contact) 55 Old Bedford Road Suite 107 Lincoln, MA 01773 781-541-4465 [inquiries@esmgrp.com](mailto:inquiries@esmgrp.com)   ### Get Started [![FREE TRIAL](https://no-cache.hubspot.com/cta/default/2256723/interactive-181950407207.png) ](https://www.esmgrp.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKnPlWeHdHavxAXuiX%2BgT%2BUPRR4keuKvd0ZGBIC5Fcaah9L%2FrVlrl%2FjLtcX58vuDk%2Bv6PzBNe7NwYMi4QL8%2BIE1Y3uaOUFL7rZ0w%2B5q9XnK8zi7M9fVzadgtMA65G3iwcKtE43G93w%2BkrPalNfH86IdmVMOSzln87QmQFRHbcsPP%2Bo%3D&webInteractiveContentId=181950407207&portalId=2256723) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.esmgrp.com%2Fblog%2Fstrategy-map-example-media%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/esm-software-group-inc-) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/esm_software) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:inquiries@esmgrp.com) [Privacy Policy](https://www.esmgrp.com/legal)