--- title: Retail Strategy Map Example description: Check out this retail strategy map example and download editable strategy map templates. image: https://www.esmgrp.com/hubfs/Stock_Photos/huddle_2.jpg --- {% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */ {% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */ {% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */ {% set pageCenter = "1600px" %} /* This sets the width of the website */ {% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */ {% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */ {% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */ {% set buttonRadius = '10px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */ ### After you have updated your stylesheet, make sure you turn this module off [![EMS logo for social share](https://www.esmgrp.com/hs-fs/hubfs/2021%20Website%20Refresh/logos%20-%20company%20and%20products/EMS%20logo%20for%20social%20share.png?width=206&height=120&name=EMS%20logo%20for%20social%20share.png "EMS logo for social share")](https://www.esmgrp.com) # Retail Strategy Map Example by ![](https://www.esmgrp.com/hubfs/rachelheadshot.png) **[Rachel Acquaviva](https://www.esmgrp.com/blog/author/rachel-acquaviva)** on June 20, 2017 [**](https://www.linkedin.com/in/rachel-acquaviva/) Retail strategy map: from low cost mass retail to customer-focused specialty. According to Doctors Kaplan and Norton, a strategy map illustrates "the process of value creation through a series of cause and effect linkages among objectives in the four Balanced Scorecard perspectives." It is the roadmap to achieving an organization's strategic vision. [What is a Strategy Map? Click here to learn more! ](https://www.esmgrp.com/resources/what-is-a-strategy-map) ![retail strategy map example](https://www.esmgrp.com/hs-fs/hubfs/retailstratmap.png?width=697&name=retailstratmap.png "retail strategy map example")   Try mapping your business strategy now with ESM [strategy map software](https://www.esmgrp.com/solutions/business-strategy-software). > [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2256723/0d978ac0-2264-415f-8cd9-f100ca17b793.png)](https://cta-redirect.hubspot.com/cta/redirect/2256723/0d978ac0-2264-415f-8cd9-f100ca17b793)   Topics: [Strategy Maps](https://www.esmgrp.com/blog/topic/strategy-maps) [strategy map](https://www.esmgrp.com/blog/topic/strategy-map) ### Subscribe To Our Blog ### About ESM Software ESM Software helps teams execute and design their strategic plans with Balanced Scorecard software and coaching. ### Partnerships [Become a partner ](https://www.esmgrp.com/partners)[Our Partners](https://www.esmgrp.com/partners/listing)   ### Recent Posts ### [Contact](https://info.esmgrp.com/esm-business-strategy-contact) 55 Old Bedford Road Suite 107 Lincoln, MA 01773 781-541-4465 [inquiries@esmgrp.com](mailto:inquiries@esmgrp.com)   ### Get Started [![FREE TRIAL](https://no-cache.hubspot.com/cta/default/2256723/interactive-181950407207.png) ](https://www.esmgrp.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIRm31R5L7i77Z5HZBbwVUbfstOyx15DpsbvIeAf7nB5zhJTVobvHRaALNn3uT6rQRZQy8CODH86sO0aa9udWVqBMrAsprb2Gf1yTT3x28K2rzoSgLsJRoDbtIijafohVPhAk4W1%2FWrtuBcc%2FnNw0arhRD9ANPeuIFvWixVEKeJgN4%3D&webInteractiveContentId=181950407207&portalId=2256723) [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.esmgrp.com%2Fblog%2Fstrategy-map-example-retail%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/esm-software-group-inc-) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/esm_software) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:inquiries@esmgrp.com) [Privacy Policy](https://www.esmgrp.com/legal)