Adopting the BSC with ESM at Banco Bradesco
Banco Bradesco decided to use the Balanced Scorecard (BSC) methodology, facilitated by ESM software, in order to find ways to better innovate and provide the best services to their clients.
The BSC framework enabled them to successfully enter online banking, creating a new market to become the pioneers of electronic banking, while sustaining their overall industry leadership.ESM helped Banco Bradesco by:
- Aiding them in adopting the Balanced Scorecard methodology into their organization.
- Become the pioneers of bio metrics in banking.
- Creating clear strategic accountability.
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