The Balanced Scorecard framework enabled Wells Fargo to successfully enter online banking, creating a new market to become the pioneers of electronic banking, while sustaining their overall industry leadership.
ESM helped Wells Fargo by:
Aiding them in adopting the Balanced Scorecard methodology into their organization.
Using the BSC with ESM’s help, Wells Fargo Online Financial Services translated their ideas into strategy by visualizing their goals.
Creating clear strategic accountability
